Table 1 Mean Likert-scale response for hunger, reason for food choice and desire for menu labelling among obese participants (n = 61)

Hunger

3.16 (2.24)

3.18 (2.60)

3.56 (2.58)

2.93 (2.30)

 Natural content

1.91 (.90)

2.17 (.89)

2.21 (.91)

2.24 (.83)

 Weight control

2.10 (1.08)

3.10 (.92)

3.04 (1.02)

2.98 (.94)

 Sensory appeal

3.49 (.56)

3.37 (.57)

3.36 (.72)

3.22 (.73)

 Familiarity

2.70 (.75)

2.57 (.75)

2.72 (.74)

2.51 (.75)

 Health concern

2.03 (.80)

2.32 (.78)

2.48 (.87)

2.31 (.73)

 Mood

2.53 (.83)

2.62 (.91)

2.63 (.91)

2.54 (.93)

Desire to see menu labelling

98.4 %

96.7 %

90.2 %