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Table 1 Sample profile

From: A conceptual classification of parents’ attributions of the role of food advertising in children’s diets

Respondent attributes*

Total sample (n = 1302)%

Qualitative data sub-sample (n = 235)%

Gender

Female

67

75

 

Male

33

25

Age

18-30

5

6

 

31-39

93

93

 

40+

1

0

Weight status (BMI)

Healthy weight

34

32

 

Overweight

24

27

 

Obese

18

18

No. of children

1

29

27

 

2

50

53

 

3

18

17

 

4

3

3

Highest level of education

Incomplete schooling

3

1

 

Year 10

10

9

 

Year 12

17

17

 

Technical qualification

28

32

 

Undergraduate degree

25

26

 

Postgraduate degree

17

14

Family structure

Single parent

15

14

 

Two parents

80

81

TV viewing

Low (<15 hours/week)

8

10

 

Medium (15-28 hours/week)

56

57

 

High (29+ hours/week)

35

32

  1. *Missing values not reported.